What is the payback period for an instant wine chiller?
See how increased wine sales and less need for refrigeration affect your return on investment.
The return for an instant wine chiller depends on three factors: your average bottle price, GP margin and the sales you currently lose because you can't serve your guests' preferred wine at the right temperature. For a restaurant with an average bottle price of €45, a 65% GP margin and three additional bottle sales per week, Enochill could pay for itself in approximately two months.
Your business
Your sales opportunity
- Bottle already chilled: 40 €
- Bottle the customer really wants: 50 €
- Additional value: 10 €
ENOCHILL
Additional annual wine revenue
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Additional annual gross profit
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Estimated refrigeration energy saving
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per year
Estimated payback
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months
Estimated 3-year net benefit
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After deducting the 990 € purchase price
Three scenarios
Compare scenarios
Conservative
Lost sales/week
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Premium upgrades/week
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Estimated payback
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months
Your estimate
Lost sales/week
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Premium upgrades/week
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Estimated payback
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months
High opportunity
Lost sales/week
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Premium upgrades/week
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Estimated payback
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months
ROI estimates are illustrative and based on the information entered. Actual sales increases, energy savings, margins and payback periods may vary according to business activity, operating conditions and customer behaviour.
A real example
A restaurant with an average bottle price of €45 and a 65% GP margin that recovers 3 wine sales a week and achieves 2 premium upgrades a week worth €10 each generates €8,060 in additional revenue a year and €5,239 in additional gross profit. Adding €75 in estimated energy savings, the €990 investment pays for itself in 2.2 months and leaves €14,952 in net profit over three years.
How it's calculated
Additional revenue = (recovered sales × 52 × average bottle price) + (upgrades × 52 × extra value per upgrade). Gross profit = additional revenue × GP margin. Payback in months = €990 ÷ ((gross profit + energy savings) ÷ 12).
